iGaming Design support leadership systems

for teams under pressure

I adapt to your tools, not the other way around. Slack or Teams, Jira or Monday.com, Figma or Adobe. I embed fast and deliver like an internal lead.

20+

years experience

First-pass

approvals

Global

delivery

100+

Casino & sportsbook projects
often under NDA

Choose

the setup that fits your team

Audit Sprint
Feature Sprint
Surge Support

Built for iGaming teams that need senior design leadership, sharper output, and faster delivery.

When promos, CRM, and product all move at once, quality slips fast. I plug into the workflow you already use and help stabilise delivery across casino, sportsbook, poker, and new launches.

Operators
moving fast

Weekly launches, shifting priorities, and tight turnarounds.

New vertical
rollouts

Features and integrations that need to feel native from day one.

CRM and content
under load

Reusable promos, modular emails, and cleaner campaign systems.

Senior support
without the overhead

High-level design leadership without the delay of a full-time hire.

Where iGaming teams need the most support, and where I plug in fastest.

Turn fast-moving output
into a repeatable system

I help teams bring structure to promos, CRM, and product UI so work stays consistent, easier to approve, and faster to ship, even when priorities shift week to week.

Three ways to bring me in

Audit Sprint for clarity. Integration Sprint for something new. Surge Support when priorities keep shifting.

Built to feel native

How I work with your team

I plug into the workflow you already use, move quickly through briefs, tickets, and reviews, and deliver clean handoff that keeps the team moving.

Tickets come in and priorities are clear

Briefs, tickets, and urgent requests come through the tools your team already uses, so I can get moving fast without disrupting the workflow.

Design and build what the team needs

I create the UI, promos, CRM assets, landing pages, or handoff needed, aligned to your brand, product patterns, and delivery pace.

Review and keep approvals moving

Feedback happens quickly in Slack, Teams, comments, or calls, with focused iterations that keep the work progressing instead of getting stuck in long revision loops.

Deliver clean handoff and close the loop

Final files, notes, and handoff are shared clearly so developers, content teams, and internal designers can implement with confidence.

Latest case studies from fast-moving iGaming teams

A recent mix of product UI, new vertical integrations, and embedded delivery across promos, CRM, and ops.

Brand + UX systems

Consistency across product and promos

New vertical integration

A racing experience built to feel native

Embedded surge support

Multi-vertical delivery across product and ops

Real feedback from teams I’ve worked with

100+

Casino & sportsbook projects often under NDA

Product Lead

“It looks super intuitive to navigate, even with a lot of information on the page. The balance between clarity and detail feels exactly right.”

Brand Manager

“Super quick turnarounds, detailed feedback, and strong direction throughout. The work has been consistently well received at leadership level.”

Design Lead

“Everything is much easier to understand now, and the design team is moving in a far clearer direction. The added structure has made a real difference.”

Operations Manager

“Projects and handovers kept moving smoothly while I was away, and everything stayed on track. Having that level of reliability made a huge difference.”

Content Lead

“The balance of simplicity while still giving plenty of information works really well. It feels clearer, and much easier to use.”